Make a Non-Friend a Facebook Manager

Les Profile2Have you ever tried to make someone a Manager of your Facebook page that wasn’t a friend? Previously, Facebook made it rather complicated to make someone a manager of a Facebook page if they weren’t your friend first. But now, they’ve simplified the process, but there’s a trick to it.

First of all, if you have more than 50 likes on your Facebook page, Facebook will allow you to view your on page analytics about your page including who likes your page. Through the See Likes window, you can see a list of individuals who have liked your page and next to their name there is a small button that says “make admin” simple right? As I mentioned as long as you have 50 likes or more this is the simplest way to make someone a manager or admin of your page.

What if someone doesn’t like your page can you still make him or her a manager?

You bet! As long as they have a Facebook account you can make them a manager. And it’s pretty simple too. Goto to the “Edit Page” menu at the top of your Facebook Page, click on Manage Admin Roles, from here you are taken to the editing Admin Roles page. You can make someone a manager or just a content creator depending on his or her role. All you need is the email they use to login to their Facebook page, plug that in where it says Specify Email Address and the drop down menu right below allows you to select what role you want them to manager such as manager, content creator, moderator, advertiser or insight analyst. Once this is done, they can now manage your page. However, they must approve this request first.

To approve this role request they must be logged into their personal Facebook profile and goto: https://www.facebook.com/pages this will take them to their invites, click on the invites tab and approve. Done and Done.

Facebook Advertising 101

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Facebook Advertising 101

facebookAs we all know Facebook is the king of social media and now that they are starting to revolutionize the platform for advertising online. Facebook makes it very simple for you as a business owner, blogger and company, to increase awareness around your brand, product or service(s). Admittedly, the Facebook advertising platform is not the most intuitive, however it is effective and with a couple of tips and tricks you will be on your way to your first social media advertising campaign before you know it. I’ve received several questions from clients and I’ve compiled a list of common questions and my responses.

What is “Promote a Post” or “Boost a Post”?
Essentially the same thing. Promote a Post or Boost a Post, which means you will only reach your fans and their friends and these chosen posts are shown specifically in News Feed, they are not right side bar advertisements. The goal of these ads is to reach more of a company’s existing audience and some of their friends. These help get a page’s content seen but usually do no result in many Page Likes. When creating the ad, you tell Facebook, which post you would like to feature – Facebook creates the content of the ad by automatically generating this post from content you’ve posted on your fan page.

What is a Page Post Ad?
The intent of Page Post Ads are to reach non-fans or friends of fans which allow more flexibility as they allow for interests or category based targeting, such as zip code, married, single, divorced, college degree, women, men, age, industry etc.. You can get more explicit with Page Post Ads, however you have to custom design the ad using Photoshop, Illustrator or other graphic design programs. And, this is purposeful because Facebook only allows 20% text within these ads. Which isn’t a lot considering the required dimension are 1200 x 900 px (max) or 400 x 209 (min). A good way around this is with quality pictures. These are what attract consumers and are what will help you sell. The text should be right to the point and the picture should be relevant to the brand, business or product you are selling. Page post ads are intended to amplify likes, comments, and shares. These advertisements show up in News Feed and sidebar.

What is a Page Like Ad?
Page Like Ads are self-arranged. You can produce a straightforward “Like” campaign by promoting a relevant picture of a staff member or business event, product or service. I did this for a client who is a dentist; we used a posted picture of him and a patient that was very happy with their new smile. We got 100 Page likes in 24 hours and gained a few customers as a result and we only paid $80 for this campaign for a 2 day run.

Rules and tips when creating an ad:
• 20% text maximum (tip use a great graphic photo, keep your message simple)
• Ads must be in the dimensions of: 1200 x 900 px (max) or 400 x 209 (min)
• Carefully choose your demographic
• You must have a credit card to pay for advertising with Facebook
• Choose your budget wisely
• Advertise for more than one day (two day minimum)
• Create a Like campaign first to boost awareness around your brand then create advertising campaigns.

Facebook advertising isn’t as complicated as it may seem, but the only way you’ll know is by trying. The best thing you can do is jump in with a small budget to see how it works. Once you’ve seen a return on your investment increase your budget. The first thing I tell my clients is to try a like campaign first, then look at advertising with a Page Post Ad and a small budget, nothing less than $30 per day and nothing less than two days, otherwise you could decrease your ROI.

Useful Facebook Advertising Links
Facebook Advertising Rules and Guidelines
Create And Ad On Facebook
Facebook Advertising FAQ