I manage a great deal of diversity in my business, my clients are from all walks of life which in turn makes my life very interesting. I deal with doctors, dentists, handymen, bakers, accountants and because of this interesting and eclectic list of clientele I receive a new challenge about every other week. I enjoy this challenge and because of it, I can keep my creative juices flowing as a marketing consultant and business owner. I embrace daily challenge and quite honestly if everything was even flow all of the time, nothing would be interesting or engaging and that’s what its all about being an entrepreneur!
I was recently contracted by a Gluten Free baker, Ebenezer Foods, who needed a Website, Social Media and branding assistance. To start with she is a Gluten Free enthusiasts and baker that wanted to bring her Gluten Free Mixes to the outside world by developing her own eCommerce company but didn’t know how to go about it; enter 512City Design. She was wanting to use the website to showcase her products and then allow people to call her or email her their orders. My initial response was why not set up an commerce website, as if I knew how to do this, but I knew I could get the right people involved in the event this was something she elected to do. However, her needs were small initially and she just wanted the website and then possibly down the road she wanted to discuss the possibility of an eCommerce site. Little did I know that there was a very simple and easy way to set up a virtual shopping cart on her site with little or no effort at all.
First of all, for most of you that follow or read my blog, you know I am a huge proponent of WordPress powered websites. There are two reasons for this, one they are robust and two they are customizable. WordPress websites allows for a great deal of customizing and with the amount of free plugins offered from thousands of WordPress free lance developers around the world, you can pretty much do anything to and with a WordPress website. With the new Cherry Framework, WordPress just got a little bit sweeter and more efficient from a productive point of view.
I began doing some research on eCommerce websites but everything I found was very involved and directed more towards larger scaled eCommerce sites and then I stumbled upon a new client who contacted me needing to increase his online traffic and reputation for his online t-shirt business. He was using a Wix website which is a very basic do-it-yourself website builder program, very minimal in regards to SEO and not as customizable or robust as WordPress. But he was using something I found extremely useful, he was using a simple shopping cart powered by a company called Ecwid. And even though his website was very simple and minimal, his customers could very easily purchase their T-shirts without a fail through his website using the Ecwid shopping cart. I did some research and came to the conclusion that Ecwid is a legitimate payment provider company worth using for small scale eCommerce websites, enter my new client Ebenezer Foods the Gluten Free Baker.
I talked to my client, Ebenezer Foods about the possibility of using a shopping cart on their website to simplify the ordering process, save them time and reduce manpower by running all transactions through Ecwid. Melissa, the owner was all for it, and I endeavored in my first eCommerce website. It was pretty simple to setup, WordPress has a very simple Ecwid plugin you can use to add an Ecwid store to any WordPress website. The setup is simple and easy to implement into your WordPress website. All you need to do is setup an Ecwid account, which is FREE for basic use and upgradable over time depending on your demand and product amount. The transactions are run through a business Paypal account, also free. You upload your pictures, catalog, descriptions and sku’s all through ecwid (see features here), This is a great approach for small eCommerce companies looking for a simple and effective solution for their online transactions.