Social media is king among Marketing guru’s large and small. It is an endless marketing tool that serves almost every marketing need for all distinctive types of businesses. Nowadays, there are so many social media platforms to choose from, one has to wonder, how do we choose? To start with, you have to determine your purpose, however, the universal purpose for all of entrepreneurs, professionals, and us business owners is to be found. And the best way to begin this process is to start with your own personal LinkedIn account.
For beginners, or newbies, LinkedIn is THE professional social networking platform. If you are not using LinkedIn then you are missing out an incredible prospect. Why? Let me tell you… Even though social media has been around for over a decade now, business owners and entrepreneurs are still trying to figure out how to implement this into their everyday business model. From a professional standpoint the best way to break into the social media scene is with LinkedIn. LinkedIn is basically an online resume – coupled with a social media punch. It’s effective because well, we all work, well most people and we work with people, have worked for people and these are the connections we can maintain, discover and develop through LinkedIn. Not only can you publish your resume but you can promote yourself professionally, look for jobs, ask for recommendations, add skills, courses, certifications etc… You can add more to your LinkedIn account than you could ever add to a written resume and companies will find you through their searches. Consider LinkedIn an extension of your resume, but with the potential of 100 x’s more opportunity of being seen by big professionals, startups, entrepreneurs, and independent contractors worldwide.
So my question to you is, why not?
LinkedIn brings professional communities together across the country and around the globe. It gives you a voice, and a giant one at that. You can create your own communities, business pages, link your twitter feed directly to your LinkedIn account and vice versa. And LinkedIn does all the work for you basically. You link up your email accounts and LinkedIn scans your email addresses for individuals that already have LinkedIn accounts, send and invite to these individuals, state how you know them and you’re done! You can also send invites out to individuals that do not have LinkedIn accounts to join and link up.
In addition to the exposure LinkedIn gives you, it also gives you the prospect to construct a business page with custom banners, search for job opportunities and connect to a spider web of contacts you never the tangible reality to contact with before. For example, when you make 1 connection, you are now connected to that connection’s connections. So let’s say I have 20 contacts, and you and I connect, you now have access to my contacts and so on and so forth.
Here’s the deal, you don’t have to be a social media guru to master LinkedIn or even have a LinkedIn account. You just have to know yourself and be willing to sit down and write your professional biography. If you are still poo pooing the idea of social media, get over it because whether you like it or not, social media is a part of our lives, professionally and/or personally. This is the wave of the future and this is your chance to truly connect to the world of professional social networking. Not only does this legitimize who you are and what you do but also gives you greater opportunity of being found. So my question still remains, why not? What are you waiting for?? Google also loves LinkedIn and the more places you are on the internet the quicker you are found, whether you are a dentist, lawyer, consultant, etc.. you can and will be found, you just have to put the effort forward to make it happen!