I’ve spoken in length about the importance of quality control surveys and the benefits of implementing this kind of system in your daily business client exchanges. I cannot stress enough the significance of this very uncomplicated tool and how it can help cultivate and advance your daily business model. Customer feedback is by far, our greatest marketing tool, it’s raw data, it’s exceptional, it’s priceless and it allows you to use this data towards amplifying your existing daily operations.
I have a client that is an Optometrist, who uses Demand Force. Granted, Demand Force is a great tool, but it’s costly. However, one of the nice things about Demand Force is it gives you reviews from surveys it sends your clients and allows you to connect this to your website and media outlets. Not only that, Demand Force does this for you automatically. Great. Well kind of, here’s the kicker, Demand Force is expensive and if you’re a small business starting out, these kind of expenses really add up. So, let your staff be the Demand Force and create your own quality control system. Enter online survey creators, Survey Monkey and Polldaddy. For a nominal cost, a small business can keep their annual costs at a minimum, say between $100-$200 a year. Demand Force is good for a couple of things, but the survey part is really a nice perk, but the truth to the matter is, you can keep continue to send customer surveys simply by creating your own through these very robust, very easy yet very thoughtful online survey creators. And why not?!
Quite honestly, both of these programs bring a lot to the table, but let me explain this from a first time user’s point of view. To begin with, if you are small business that wants to implement a QC system, these are both great, I just found that Polldaddy is easier to use. That’s just me. One day I sat side by side and built the exact same survey from the ground up with both of these platforms. Keep in mind I used the FREE versions for both. The paid versions offer more perks, but I was trying to look at it from a small business starting up. Here’s what I found…
Slick interface, moderately user friendly, excellent question bank, harder to modify certified questions, excellent template design options, No HTML Snippets, No option for videos and pictures, NO logo option, cannot remove Survey Monkey Branding.
I liked Survey Monkey because it works with great programs like Mail Chimp. However, I found that trying to get around the website and design my survey was very frustrating. I’m a Graphic Designer by trade as well, so I really wanted to make it shine and I just didn’t have the patience…
- Design 3
- Ease of Use 3
- Question Bank 5
- Modification 2
- Templates 4
- Number of Surveys 200
- Number of Responses 200
- Number of Questions 5
- Custom URL NO
- Pictures/Videos NO
- Branding with Ccompany Logo
- Offline Response Collection – NO
- Share on Facebook Wall YES
- Embed HTML survey on your Website YES
Easy to understand user interface, user friendly, good question bank, easy to modify questions, simple but limited templates choices, HTML Snippets, allows company branding, videos, pictures, offline collection of data with iphone/iPad app.
Right from the start I liked this user interface, it was slick but not too slick, and from the FREE module, it is quite easy to use and it has a many features. Polldaddy is inexpensive from a pro and gold standard and as I mentioned the FREE version offers much more than Survey Monkey. The best part is it interfaces with WordPress and if you use WordPress for any reason whether it be a blog or for your company website, Polldaddy is fully integrateable with WordPress and you can even use your WordPress UN/PW to start up and login. All in all it took me 20 minutes to design and upload my survey, add my logo, text and put on my website.
- Design 5
- Ease of Use 5
- Questions Bank 2
- Modification 4
- Templates 3
- Number of Surveys- Unlimited
- Number Responses – 200
- Number of Questions- 10
- Branding with Company Logo – YES
- Custom URL YES
- Pictures/Videos YES
- Offline Response Collection YES
- Share on Facebook Wall NO
- Embed HTML survey on Website YES
There are premium versions for both platforms to choose from and pricing is very comparable. If you are comparing apples to apples price wise, then the Pro version of Polldaddy is the way to go, many more features than the free version and many more features than the price equivalent Survey Monkey. If you are looking to try out creating your own survey and implementing this into your day to day operations, my suggestion is Poll Daddy, simply because you have more features, it’s easy to use and it is out of the box ready roll as is it’s co-pilot WordPress. But try them both side by side, have some questions in mind when going into this, because the questions bank in Survey Monkey is very overwhelming, general yet specific and doesn’t fit every genre of business whereas Polldaddy allows you write your own questions from the ground up and does not intimidate you from fact that these are not certified questions. The Facebook feed feature on Survey Monkey is really cool and the amount of templates are great especially when it comes to customizing, however, Survey Monkey FREE doesn’t give you the option to brand your marketing which is huge when it comes to brand recognition across the board.
All in all, both platforms have their benefits, but they have one major thing in common, customer intel. The most vital piece of information every company small or large needs to encompass. Don’t disregard the value of quality control. How can you grow as a business if you don’t know your strengths, weaknesses, opportunity or threats? Surveys allow us as business owners to determine what these things are and build upon to generate the most lucrative setting possible.