If you are new to Social Media marketing for your business and have noticed the option to verify your business on sites such as Google+ or Pinterest, and Bing do not ignore this opportunity, nor underestimate them. The more and more cold research I do about local businesses, far too often I notice their social media sites are not verified. This isn’t an intractable move but mainly a common mistake most companies make do to their lack of understanding of the process and it’s importance.
Verification started a couple years ago with the launch of Google+ and the introduction of Google Local, which has now taken the place of Google Places for Businesses. The initial idea behind verification was to get businesses and companies more involved on certain social media platforms and to help impel their Google ratings. Now, verification has developed into an essential off page SEO tool in amping up your link juice!
What is Verification?
Verification is now used not only by Google and Bing but also by Pinterest and LinkedIn. The intention of the verification process is to validate that you are a legitimate business and your listings online is accurate and authentic. The significance of this verification is fundamental to the health of your online presence and to help boost your efforts in your off page SEO. Not only does it facilitate with searches but also gives you a boost in your Google ratings and gives weight to the ownership of your blog and website by back linking.
In addition to site verification you also have the opportunity to partake in the Analytics portion of Google, Pinterest and Bing. These analytics give you essential inside information about the traffic going to and from your website/blog and social media bands. Moreover, it is absolutely FREE.
Learn how to verify your sites here
Social media has converted into more than just posting, pictures, specials and content; it has become an alternative variety of SEO and off page link juice and link building. If you are still viewing social media as just place to post your specials and business information, then you are missing out on an extraordinary opportunity to inaugurate the process of off page SEO and link building. It’s simple, easy, FREE and effective!
